Salesforce Data 360 pricing often looks straightforward. In practice, it's a different story. Many organizations budget for the platform itself but overlook the usage-based costs that grow as data volumes, identity resolution, and activations increase. 

If you're planning to unify your customer data across Sales, Service, Marketing, and Commerce, Salesforce Data Cloud is one of the most capable platforms in the Salesforce ecosystem for the job. 

Imagine a customer emails support asking about a refund. The agent replies fast, closes the case, feels good about it. But here's what the agent didn't know: that same customer had just received a marketing email promoting a product they had already returned last month.