
First Salesforce MVP from India 2011
Abhinav Gupta
Founder, Technology Leader, and Salesforce Expert
Abhinav Gupta is the founder of Concret.io and a technology professional with more than two decades of experience in enterprise technology. His expertise spans Salesforce, enterprise applications, AI, Web3, and emerging technologies.
He has spent much of his career working closely with Salesforce, both as a technology practitioner and as an active member of its global community. He was the first Salesforce MVP from India in 2011 and was recognized for eight consecutive years for his technical expertise and community contributions.
- 20+Years in technology consultation and solutions
- 8xSalesforce MVP - Hall of Fame
- $1MHackathon judged at Dreamforce 2014
- BookCo-authored a book on Force.com development
- 2012Speaking at Salesforce community events
2011: Became India's First Salesforce MVP
Abhinav was the first person from India to receive the Salesforce MVP title in 2011. He renewed it for eight consecutive years in recognition of his Salesforce platform expertise and his contributions to the Trailblazer community.
Judged a Hackathon at Dreamforce 2014
Abhinav was honored to be a judge in the final round of a $1 million hackathon at #DF14, alongside a strong jury panel and talented hackers.
What Abhinav Has Been Up To Lately
From Salesforce community stages to conversations with Salesforce leaders, these recent moments show his continued involvement in the ecosystem.
Experience That Goes Beyond Technology Platforms
Abhinav's experience comes from working with technology at different levels, from building software and integrations to understanding how those systems fit into broader business requirements.
His work has primarily focused on enterprise technology, with Salesforce being a significant part of his career. Over the years, he has worked across Salesforce development, integrations, consulting, and the wider Salesforce ecosystem.
That experience has also led him into newer areas of technology. In 2022, he completed a professional blockchain certification program from IIT Kanpur and explored Web3 technologies, including NFTs, smart contracts, and token gating. Today, his interests also include AI and its growing role in enterprise technology.
Bharat Dreamin
Connecting with India’s premier Salesforce community to exchange insights on Agentforce, LWC architectures, and ecosystem innovation.
AI Impact Summit
Engaging with global AI pioneers and tech leaders on autonomous workflows, LLM orchestration, and enterprise AI transformation.
ChatBridge Showcase at Salesforce
Live demonstration at Salesforce offices showcasing ChatBridge’s real-time multilingual translation for global Service Cloud teams.
Leadership at Concret.io
As Founder and CEO of Concret.io, Abhinav helps shape the company's technological direction and how it approaches client problems.
His technical background gives him a practical understanding of the challenges involved in building, integrating, and implementing enterprise systems. At the same time, his leadership role requires looking beyond individual technologies to consider the business context in which they are used.
This balance between technical understanding and business requirements is central to his approach to technology consulting. Under his leadership, Concret.io has grown into a Salesforce Select Partner and an accredited MSP, PDO, and ISV partner, with a team of more than 80 Salesforce experts.
- Salesforce Select Partner
- MSP
- PDO
- ISV
- 80+ Salesforce experts
Product Development Under His Leadership
Under Abhinav's leadership, Concret.io has built a suite of developer tools, AI agents, and AppExchange solutions, each engineered to solve a real, practical challenge encountered in the field. Here is what has shipped so far:
Markdown for Humans
A free WYSIWYG editor extension for Visual Studio Code that turns complex Markdown into a clean writing workspace that feels like a document.
Explore Markdown for HumansLumi: Conversational AI Agent
An autonomous AI agent that understands context, handles routine customer inquiries, automates support workflows, and integrates directly with enterprise systems to deliver 24/7 resolutions.
Explore LumiStrata Hire
An AI hiring platform that covers the process from start to finish, evaluating tech talent through structured skill assessments, automated screening workflows, and collaborative feedback tools.
Visit Strata HireDiffspot: HubSpot Portal Audit Tool
A HubSpot portal audit tool that detects unused assets, security gaps, automation errors, and portal bloat, helping teams improve system health and get more from their CRM.
Get Your Portal AuditSalesforce Tool Suite
A collection of developer utilities designed to streamline metadata deployments, simplify complex Apex and LWC development, and speed up delivery across enterprise Salesforce environments.
Explore Salesforce Tool SuiteSmock-It: Salesforce Test Data Generator
A synthetic data generation tool that creates complex, relational mock datasets directly inside Salesforce instances, so QA teams can test edge cases safely without exposing real customer data.
Generate Test DataChatBridge: Salesforce Live Chat Translator
Translates live customer chats in real time inside the Salesforce Service Console, so support agents can communicate across multiple languages without switching screens.
Explore ChatBridgeContour: Salesforce Data Masking Solution
Safeguards PII by automatically masking sensitive data in sandboxes, supporting full privacy compliance across build, test, and training phases.
Explore Contour Data MaskerSpeaker Journey
Since 2012, Abhinav has delivered sessions, presentations, and webinars on Salesforce, Web2, mobile, and Web3. He has spoken at domestic meetups, both in person and online, at community events such as the Dreamin series, and at international events such as Dreamforce.
Apr 2023
What's Web3 for Salesforce?
Salesforce Architect Summit, Pune
A talk on Web3, NFTs, and Salesforce Web3 Cloud. It starts with a basic primer on Web3, NFTs, and smart contracts, then takes a deep dive into Salesforce Web3 and what the product is all about.
Feb 2023
Generative AI Art: The Dark Side
Argues that generative AI art compromises artists' control and quality, diluting unique styles and emotional resonance. It threatens job prospects and earnings while raising legal concerns over intellectual property, curtailing creative freedom and introducing financial and legal hazards for digital artists.
Jan 2023
The Whats, Whys, and Hows of NFTs
The surge in NFTs and blockchain is not just a trend; it is attracting major brands and celebrities globally, including in India. This session demystifies NFTs and Web3, shares industry insights, and discusses how enterprises can integrate these technologies effectively. It also asks why so many well known names are invested in this digital frontier.
Jul 2021
Mental Peace at Work During the Pandemic
Salesforce Motihari Meetup
Abhinav presented on mental health and the corporate lifestyle at the Salesforce Motihari Meetup.
View eventJul 2021
Salesforce Restriction Rules in Under 2 Minutes
Explains how restriction rules serve as a critical component of Salesforce's data security framework. They act as a gatekeeper, controlling who can view or edit specific records, and can be applied at a granular level, unlike broader security measures.
Sep 2019
Simplified CI/CD Flows for Salesforce via SFDX
Down Under Dreamin, Sydney
The session focused on simplifying CI/CD concepts for a diverse audience, including less technical admins. It also included a detailed guide to setting up Bitbucket with SFDX, making it a comprehensive resource for anyone new to these technologies.
Jul 2019
Salesforce CI: SFDX and Bitbucket Pipelines
Explores continuous integration for Salesforce by evaluating external and internal tools such as CircleCI, TravisCI, and Jenkins. Key considerations include managing scratch org limits, selecting the right branches for CI scripts, and assessing cost and security. Branch permissions and advanced features such as integrations also deserve attention.
Oct 2017
Building a Layoff Proof Career
India Dreamin
Covers current IT market trends and how software engineers can better prepare for changing technology, especially as they grow older.
May 2016
Fun with Jenkins and Salesforce
Shows how to create a simple Jenkins based setup for automatic backup of Salesforce code and metadata in Git.
Sep 2015
Angularifying Your Visualforce Pages
Dreamforce 2015
A practical guide to staying productive when using AngularJS apps with Visualforce pages. It demonstrates best practices for structuring single page apps inside Visualforce, covering static resources, MavensMate resource bundles, and resource editing with Aside.io and the Welkin Suite. By the end, attendees understand the best way to use AngularJS in their projects.
Jun 2015
Intro to Apex
Salesforce Force Friday Webinar
An official Salesforce webinar on Apex, delivered with the Salesforce developer relations team.
Mar 2015
Building Chrome Extensions for Salesforce
Lightning Dev Week
Gives an overview of Chrome extensions and their architecture, covers Chrome extension use cases for Salesforce, and includes a demo and code walkthrough of the Salesforce Debug Log extension.
Dec 2013
Reimagining Mobile Web for Salesforce with Salesforce1
Salesforce Noida Meetup
Presented on 7 December 2013. Covers the Salesforce1 mobile platform and how developers can benefit from it.
Apr 2013
Learning the Salesforce Mobile Way
Jaipur Salesforce Meetup
Covered the shift beyond the PC, mobile devices, Salesforce's mobile offering and strategy, and the developer's path to getting up to speed on both Force.com and mobile.
Oct 2012
Developer Productivity Advantage
Dreamforce 2012
A session on the developer productivity advantage of Salesforce.
Oct 2012
Parsing XML and JSON in Apex
Salesforce Chennai Meetup
Tips for parsing XML and JSON in Apex.
Jan 2010
Started Writing Blogs
Began blogging about technology, using it as a technical journal to record what he was learning and to dig deeper into each topic.
Mar 2010
Open Source Contributions
Started sharing code with the community through open source libraries for Salesforce developers, including Apex Fast XML DOM, featured in the March 2010 Salesforce Developers Newsletter.
View open source workSharing Knowledge With the Technology Community
Writing and knowledge sharing have been a consistent part of Abhinav's professional work.
Blogs
He began blogging about technology in 2010, initially using it as a technical journal to document what he was learning and to explore technical subjects in greater depth. Over the years, his writing has covered Salesforce and other areas of technology, reflecting his hands-on experience and continued learning.
Read his blog posts to explore his perspectives on Salesforce, technology, and the topics he has worked with over the years.
Abhinav’s Salesforce Book
Author of internationally-selling Cloud Computing and Salesforce book “Force.com Tips & Tricks”
TAGS Podcast
In 2024, he launched TAGS, The Abhinav Gupta Show, a Salesforce podcast where he speaks with Salesforce professionals from different backgrounds and experiences.
Before launching TAGS, he was also a guest on other Salesforce community podcasts, including the SalesforceWay Podcast (2020) and the Forcepreneur Podcast (2020).
Recent episodes
- AI and Nonprofit Growth with Chiou Chan46 min Watch Play
- Trailblazing Success: Praveen Khurana on Digital Transformation1 hr Play
- Decoding Salesforce Financial Services Cloud with Shell Black58 min Watch Play
- Non Profits, AI and Salesforce with Tom Leddy57 min Watch Play
- The Future of AI and Salesforce: Insights from Mohith Shrivastava1 hr 21 min Watch Play
- Demystifying AI Agents with Clientell1 hr 5 min Watch Play
Contributions on Medium
Abhinav writes on Medium about AI tools, coding practices, and lessons from building products at Concret.io, sharing practical insights for developers and tech leaders.
Open Source Contributions
Tolerado for Salesforce APIs
Tolerado is a set of Java client wrappers for Salesforce SOAP web services. It is a SOAP, Java, and Salesforce integration framework that transparently retries recoverable exceptions rather than failing hard, and caches session IDs to save API calls. It is a popular library for SOAP based integrations.
Salesforce Lookup Rollup Summaries
This library contains a key class called LREngine, short for Lookup Rollup Engine, which:
- Performs rollup on multiple fields in a single aggregate SOQL query.
- Allows easy addition or removal of rollup fields as requirements change over time.
- Needs only a single trigger from the developer for multiple rollup fields.
- Lets the developer filter the child records being rolled up, just like standard roll-up summary fields.
Apex Fast XML DOM
An Apex wrapper on the Apex DOM classes (Document, XmlNode). It exposes the W3C DOM API for XML manipulation, which is familiar to most developers, so it saves development time and cost on integration projects.
Education and Continuous Learning
Abhinav holds a Master's degree in Computer Science and has an academic background in computer applications, including a Bachelor of Computer Applications and postgraduate computer application qualifications.
His professional development has continued alongside his formal education, with certifications and hands on learning across technologies, including Salesforce and blockchain.
Academic Qualification
- Master of Computer Science (M.Sc)
- DOEACC "B" LevelEquivalent to MCA (Master of Computer Applications)
- Bachelor of Computer Applications (BCA)
- PGDCA, DOEACC "A" LevelPost Graduate Diploma in Computer Applications
Certifications
- SalesforceSalesforce Certified Platform Developer I and II
- SalesforceSalesforce Certified JavaScript Developer I
- SalesforceSalesforce Certified Development Lifecycle and Deployment Architect
- SalesforceRetiredSalesforce Certified Mobile Solutions Architecture Designer
- JavaSun Certified Java Programmer (SCJP) for Java 5
What Abhinav Focuses On Today
Abhinav continues to work at the intersection of enterprise technology, Salesforce, AI, and emerging technologies.
His focus is not limited to adopting new technology for its own sake. His experience across different technology cycles gives him a practical perspective on where a technology can solve a genuine business problem and where it may simply add unnecessary complexity.
At Concret.io, that perspective informs the way he approaches technology, consulting, and the development of solutions for businesses.
2004, Enterprise. Delivering software for enterprises since 2004.
2011, Salesforce. The first Salesforce MVP from India, renewed for eight consecutive years.
2013, Mobile. Sessions on the Salesforce1 mobile platform and the shift to mobile.
2022, Web3. A blockchain certification from IIT Kanpur, and work with NFTs, smart contracts, and token gating.
Today, AI. Exploring AI and its growing role in enterprise technology.
Connect With Abhinav
Abhinav continues to share his work through technology writing, speaking, podcast conversations, and open source contributions. Follow along on LinkedIn, his blog, the TAGS Podcast, and GitHub. Explore his work and learn more about Concret.io's Salesforce, AI, and technology services.
Follow along
A Trip Down Memory Lane
Moments from talks, events, and conversations over the years, as Abhinav shared them on social media.















