Dreamforce 2026: Everything You Need to Know
Dates, venue, agenda, registration, and what 'Becoming an Agentic Enterprise' actually means for your Salesforce org, all in one place, without digging through a dozen tabs to piece it together.
What Is Salesforce Dreamforce?
Dreamforce is Salesforce's flagship annual conference, held in San Francisco every year since its 2003 launch. It brings the global Salesforce community together for keynotes, breakout sessions, hands-on training, and networking, alongside the year's major product announcements.
In recent years, it has drawn over 40,000 in-person attendees and more than 180,000 registered overall once the virtual audience is counted.
Dreamforce 2026 runs September 15-17 at the Moscone Center, with a free virtual option on Salesforce+ for anyone who can't attend in person.
This year's confirmed theme is 'Becoming an Agentic Enterprise', meaning most of the announcements, sessions, and demos will center on how organizations deploy AI agents, built on Agentforce, alongside people across sales, service, marketing, and operations, not as a side experiment but at production scale.
LOGISTICS & SCHEDULING
When and Where Is Dreamforce 2026?
Plan your travel footprint across San Francisco's Moscone District.
September 15–17, 2026
Three dense conference days featuring main-stage keynotes, breakout tracks, mini-hacks, and Dreamfest.
Trailblazer Bootcamp
Sept 12–14: Pre-conference intensive training and fast-tracked certification exams before main doors open.
Moscone Center, SF
747 Howard Street, San Francisco, CA 94103. Spanning Moscone North, South, and West, spilling into surrounding downtown activations.
Salesforce+ Streaming
Stream all marquee keynotes in crisp high definition, explore 400+ indexed on-demand sessions, and access technical transcripts 24/7.
No badge purchase required
Who Should Attend Dreamforce 2026?
Dreamforce is open to anyone working in or around the Salesforce ecosystem, from first-time admins to executives scoping next year's platform budget. A few groups tend to get the most out of it
Salesforce Admins & Developers
Hands-on training, certification tracks, Camp Mini Hack build challenges, and a first look at what's shipping next on the platform, straight from the people building it.
Salesforce Architects
Deep technical sessions on Agentforce architecture, multi-agent governance, trust boundaries, and the newly evolved Well-Architected Framework built for the agentic era.
RevOps & CRM Owners
Sessions on turning existing Sales Cloud, Service Cloud, and Agentforce investments into measurable pipeline, productivity, and revenue outcomes instead of shelfware.
IT & Digital Transformation Leaders
A concentrated, three-day view of where the entire Salesforce roadmap is headed, useful for scoping next year's budget conversations and vendor evaluations in one trip.
What's on the Dreamforce 2026 Agenda?
Dreamforce 2026 packs over 1,600 expert-led sessions, workshops, and trainings into three days, alongside 50+ keynotes and 240+ community roundtables. With that much happening at once, it helps to know what to prioritize before you land.
Marc Benioff and guest speakers cover the year's biggest Salesforce announcements, unveiling the Agentic Enterprise vision — where humans, agents, and platforms work together for customer success. Confirmed early guests include Andrew Ng and Bozoma Saint John.
Hands-on deep-dive sessions covering Agentforce Builder, Agentforce Voice, Agentforce Operations, multi-agent orchestration networks, and Agentforce Observability. Runs across all three days with new sessions each morning.
Interactive hubs where admins, developers, and architects can actively build, test, and deploy working autonomous agents with expert on-site guidance. 150+ hands-on trainings available, plus a dedicated Agentforce Zone for live agent demos.
Comprehensive technical sessions on trusted data foundations, headless CRM architecture, and enterprise governance patterns built for the agentic era. Covers Data Cloud, Snowflake/BigQuery zero-copy integrations, MCP tooling, and Headless 360 platform deep-dives.
Anthropic co-founder and CEO Dario Amodei speaks on where AI and CRM are heading — covering frontier reasoning models, constitutional AI guardrails, and deep integration with Salesforce enterprise data. Followed by hands-on workshops pairing Claude with Salesforce's own AI stack.
One night, two Grammy-winning headliners — Usher and Gwen Stefani — closing out Dreamforce 2026 in support of UCSF Benioff Children's Hospitals. The annual benefit concert has raised over $130 million since inception. Included with any in-person conference badge.
Academy Award-winning actress, producer, and Hello Sunshine founder Reese Witherspoon shares her perspective on brand building, audience loyalty, resilient enterprise leadership, and the business of modern storytelling at scale.
Day 3 wraps the main programming with 240+ community roundtables, admin and developer breakouts, partner ecosystem sessions, MuleSoft and Slack deep-dives, and Agentforce certification preparation workshops. Use My Agenda on Salesforce+ to build your personalised schedule across all 1,600+ sessions.
How to Register for Dreamforce 2026
Full Conference Passes cover all general keynotes, specialized tracks, the Dreamfest concert pass, catered lunches, and campus-wide networking.
How to Prepare for Dreamforce 2026
With 40,000+ attendees packing downtown San Francisco, thorough preparation separates high-ROI visits from chaotic sprints between halls.
Shortlist Sessions Early in Agenda Builder
The 1,600+ sessions fill up within minutes of the official catalog release. Bookmark target sessions across Moscone West and South early to prevent waitlists.
Lock Down SF Accommodations Immediately
Downtown San Francisco hotel rates surge by 300% during Dreamforce week. Reserve rooms near BART lines (Powell or Montgomery) or official shuttle routes right away.
Set One Tangible Architecture Goal Per Day
Avoid conference fatigue by anchoring each day around a specific deliverable: e.g., Day 1 = Zero Copy audit, Day 2 = Agentforce Service evaluation, Day 3 = Partner scoping.
Define What “Done” Looks Like Post-Event
Draft the pilot scope and budget boundaries for your org before attending keynotes so vendor proposals align with your true implementation capacity.
Dreamforce Announces the Vision. Someone Still Has to Build It.
Every Dreamforce ships a breathless wave of Agentforce and AI announcements. The harder part comes after the keynote ends: figuring out what fits your org's existing architecture and who can build it as a production system, not a demo on a stage.
That gap—custom objects, integrations, edge cases, and data governance—is usually where projects stall. Concret.io bridges that divide.
Salesforce Select, ISV, and PDO partner accredited with 13+ years of enterprise architecture track record.
Led by Abhinav Gupta, India's first Salesforce MVP and recognized global authority on Apex, Flow, and Agentforce architectures.
Creators of high-volume AppExchange native software trusted by Fortune 500 engineering and admin teams worldwide.
Book Time With Our Salesforce Expert
If you're weighing an Agentforce rollout, a Salesforce architecture review, or just want a second opinion on what you saw on the keynote stage, talk to a Salesforce and Agentforce expert while it's still fresh, whether that's during the event or right after you're back.
Knowledge Hub
Common Questions About Dreamforce 2026
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A Full Conference pass is $2,299; group discounts are available for teams registering together, and Salesforce+ offers free virtual access to keynotes and a large selection of sessions.
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Yes. Dreamforce is open to admins, developers, architects, business leaders, and newcomers to the Salesforce ecosystem alike; no prior Salesforce experience or certification is required to register.
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Yes, Salesforce+ streams the keynotes and a large selection of sessions live and on-demand at no cost, so a full travel budget isn't required to follow the announcements.
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Recent years have drawn 40,000+ in-person attendees and 180,000+ registered overall once the virtual audience is included.
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The confirmed theme, 'Becoming an Agentic Enterprise,' shifts most sessions and announcements toward Agentforce, multi-agent orchestration, and production AI deployment, rather than platform feature updates alone.
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Turn your session notes and shortlist into a scoped next step before the momentum fades: a technical review, a pilot proposal, or a direct conversation with a delivery partner about what it would actually take to build.
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That's exactly what the team above is for: talk to a Salesforce and Agentforce expert about what you saw and what it would take to build it for your org specifically, whether that's a small proof of concept or a full architecture review.
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No. Everything above (dates, agenda, registration, preparation) applies whether you're an existing Salesforce customer, evaluating the platform for the first time, or attending purely to see where the industry is headed.