Agentforce Marketing (formerly Marketing Cloud)

Salesforce Marketing Cloud Services

Turn your marketing into a growth engine with Salesforce Marketing Cloud. We help you connect data, automate journeys, and deliver personalized experiences that drive engagement and conversions.

13 yrsSalesforce partner
100+projects delivered
40-60%lower than US rates
Salesforce Partner Since 2013 Salesforce ISV Partner Salesforce Certified Marketing Cloud Administrator Salesforce Application Architect

Our Track Record

Salesforce Marketing Cloud Services
Backed by Real Numbers

Delivery
100+

Projects delivered

BFSI client, 90 days
40%

Less manual campaign effort

Reputation audit
100

Sender score, post-delivery

Leadership
8x

Salesforce MVP leading the team

We have been a Salesforce partner since 2013. Every number here comes from real client work, not a sales deck. Our team is ISO certified and holds Salesforce certifications across Marketing Cloud, Data Cloud and Agentforce.

Where Growth Stalls

Why Your Marketing Isn’t Delivering Results

You may be doing everything right on the surface, but hidden gaps can quietly limit results and slow growth. Salesforce Marketing Cloud connects systems, automates processes, and personalizes engagement across every touchpoint.

The ProblemThe Fix
The ProblemToo Many Channels, No Consistency The FixBring All Your Marketing Channels Together. Manage all campaigns from a single platform to ensure consistent messaging and a unified customer experience across channels.
The ProblemData Exists, But Isn’t Connected The FixTurn Scattered Data Into Actionable Insights. Connect data from multiple systems to create a clear understanding of your customers and make better marketing decisions.
The ProblemNo Clear Performance Insights The FixGain Better Visibility Into Performance. Track campaign performance with a centralized view, helping you understand what works and where improvements are needed.
The ProblemExecution Takes Too Much Effort The FixReduce Manual Work Through Automation. Automate repetitive tasks and customer journeys so your team can focus on strategy, creativity, and improving outcomes.
The ProblemPersonalization Feels Limited The FixDeliver Personalized Experiences at Scale. Use real-time customer data to deliver relevant messages and experiences that improve engagement, trust, and conversions.
The ProblemSlow Response to Customer Behavior The FixRespond Faster to Customer Actions. Act on customer behavior in real time to deliver timely communication and capture opportunities when engagement matters most.

Built for Your Sector

Industries Where Salesforce Marketing Cloud Works Best

Every industry talks to customers differently. Here is how Salesforce Marketing Cloud services fit the way your business already works.

Financial Services & Insurance

Banks, insurers and wealth firms speak to millions of policyholders and investors. Marketing Cloud turns those one-way newsletters into journeys that react to every click, while keeping personal data inside a secure environment. Engagement scores can flow back to your CRM, so advisors and agents know who to call first.

Read the case study →

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Retail & eCommerce

Shoppers browse, leave and come back. Journeys for welcome, abandoned cart, win-back and loyalty help you reach them at the right moment across email, SMS and mobile. Product recommendations and browsing behavior make each message feel personal instead of generic.

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Healthcare & Life Sciences

Patients and members need timely, careful communication. Marketing Cloud supports reminders, onboarding and education journeys with consent and preference management built in. Clear opt-in tracking helps your team stay careful with sensitive data at every step.

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Higher Education & EdTech

From first inquiry to enrollment and beyond, journeys keep prospective students, learners and alumni engaged with the right message at each step. Automated reminders for deadlines, sessions and events take pressure off small admissions and student teams.

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

SaaS & Technology

Product-led teams use Marketing Cloud to nurture trials, onboard new users and add channels like SMS right inside Journey Builder. Usage and product data can trigger messages the moment a user gets stuck or ready to upgrade.

Read the case study →

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Travel & Hospitality

Booking confirmations, pre-trip offers and post-stay feedback all work better when they are triggered by real guest behavior. Loyalty journeys turn one-time guests into repeat bookings.

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Nonprofits

Donor journeys, event invites and campaign updates help nonprofits grow giving without adding headcount. Segments based on giving history make every appeal feel thoughtful.

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Manufacturing & B2B

Longer buying cycles need steady nurturing. Account Engagement and Marketing Cloud help sales and marketing work from the same lead data. Lead scoring shows sales which accounts are warming up, so no good lead goes cold.

How We Help

  • Bring All Your Marketing Channels Together
  • Reduce Manual Work Through Automation
  • Turn Scattered Data Into Actionable Insights
  • Deliver Personalized Experiences at Scale

See how this fits your team’s workflow.

Talk to an Expert

Platform Editions

Find Your Ideal Salesforce Marketing Cloud Fit

Whether you need B2B or B2C marketing solutions, scalable platform editions, or advanced capabilities like AI and data unification, Salesforce Marketing Cloud offers the flexibility to support your goals.

01

Marketing Cloud Engagement

B2C · Cross-ChannelBuilt for B2C businesses looking to manage cross-channel campaigns across email, mobile, and web while delivering connected customer experiences.

02

Salesforce Account Engagement

B2B · Pardot · Lead NurturingDesigned for B2B organizations that need lead nurturing, scoring, and automation to align marketing efforts with sales and pipeline growth.

03

Marketing Cloud Growth Edition

Starter · Email · SMSIdeal for businesses starting with Salesforce’s native marketing platform, offering campaign management, journeys, email, SMS, and AI-powered execution.

04

Marketing Cloud Advanced Edition

AdvancedBest for organizations with complex needs requiring deeper personalization, predictive AI, advanced analytics, and customer journey optimization.

05

Marketing Cloud Next

NewestUnifies Data Cloud and Agentforce into one ecosystem, leveraging real-time data and autonomous AI agents for hyper-personalized campaigns across all channels.

Featured Case Study

Behavioral Engagement Engine with Salesforce Marketing Cloud

See how businesses are using Salesforce Marketing Cloud to solve challenges, improve engagement, and drive measurable results.

More Marketing Cloud Results

One project is a story. Three projects are a pattern. Here are two more teams that came to us with a real Marketing Cloud problem and left with a system that works every day.

BFSI

Advanced SFMC Bot Filtering & Personalization

Bots were inflating engagement numbers, masking real investor interest. We built bot filtering, fund-based personalization, and an engagement score synced to Salesforce CRM. Result: accurate reporting and a clear list of high-intent investors.

Read case study

Marketing Technology

SMS & Rich Media Connector for Marketing Cloud

Journey Builder only sent email, not SMS. We built a custom activity that adds templated SMS and rich media as a native step, live on AppExchange since July 2021. Result: marketers add SMS to journeys in a few clicks.

Read case study

Bridge the Gap Between Platform and Performance

Bridge the Gap Between Platform and Performance

Getting the platform is only the beginning. The real value comes from how effectively it is implemented, configured, and used. Without the right approach, even powerful features can underperform.

Strategic Implementation

Getting started with Marketing Cloud requires more than setup. The platform must align with your business goals and internal workflows. A Salesforce consultant tailors the implementation to business requirements, creating measurable results.

Connected Data and Processes

Customer data, campaigns, and interactions are often scattered across systems, making it harder to get a complete view of the customer. The right partner helps unify these elements, enabling better insights and more consistent, relevant marketing.

Live Status System Status: Healthy All 4 pillars checked and connected for a well-run Marketing Cloud implementation.

Better Platform Utilization

With so many features in Marketing Cloud, it becomes challenging for businesses to use them effectively. A partner with deep expertise can help unlock and apply the platform’s full potential for better performance and engagement.

Faster Results

Salesforce partners bring experience from multiple implementations, helping businesses avoid common setup delays and move from planning to execution more efficiently, so you can start getting value from the platform much sooner.

Reputation Audit

Concretio SFMC Reputation Audit

Verified Post-Delivery

“Post-delivery, we conduct a custom-timed reputation audit to review security settings and sender score.”

100Sender Score
7/7Checks Passed
0Open Issues

Reviewed as part of every Salesforce Marketing Cloud engagement, not a one-time check.

100 Sender Score
  • SPF Status PASSED
  • DKIM Status PASSED
  • DMARC Status PASSED
  • TLS Status PASSED
  • DNS Check PASSED
  • HELO Check PASSED
  • SpamAssassin Status PASSED

Our Services

How We Help You Succeed with Salesforce Marketing Cloud

From strategy and implementation to optimization and ongoing support, we help businesses maximize the value of Salesforce Marketing Cloud with solutions tailored to their goals and growth needs.

We define the right marketing approach based on your business goals by evaluating your current setup, identifying gaps, and creating a clear roadmap for effective use of the platform.

See this step in the journey

Our Salesforce implementation services ensure Marketing Cloud is correctly configured, fully aligned with your systems, and ready to support scalable and efficient marketing operations.

See this step in the journey

We ensure a seamless shift from legacy platforms to Salesforce or vice versa. We prioritize zero data loss and remap complex customer journeys into automated workflows.

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Data integration connects multiple systems to create a unified customer view, enabling accurate segmentation and more meaningful personalization across campaigns.

See this step in the journey

We manage and continuously optimize marketing campaigns across channels to improve performance, increase engagement, and drive better conversion outcomes.

See this step in the journey

Customer journeys are designed and automated end-to-end to guide users through personalized interactions, ensuring timely and relevant engagement at every stage.

See this step in the journey

Our Process

Your Salesforce Marketing Cloud Implementation Services Journey

Most teams don’t fail because of the platform. They fail because nobody mapped the road. A clear plan saves months of rework and protects your sender reputation. Here is the path we walk with you, from first audit to Marketing Cloud Next.

  1. We start by listening. We review your current setup, data sources, journeys, sender reputation and team skills, then tell you plainly what is working and what is not.

    You get: an audit report with quick wins and risks ranked by impact.

  2. Next, we design the foundation: business units, data model, subscriber keys and consent rules. These choices are hard to change later, so we get them right first.

    You get: a roadmap with scope, timeline and a fixed quote for each phase.

  3. Our team builds your journeys, AMPscript templates and automations, and connects Marketing Cloud to Salesforce CRM, Data Cloud and your other systems.

    You get: working journeys tested in a sandbox before anything reaches a customer.

  4. Before big sends, we warm your sending IPs over 4 to 8 weeks and run our reputation audit, so your first campaigns land in the inbox, not in spam.

    You get: a passed reputation audit and a go-live checklist signed off by your team.

  5. After go-live, we keep improving. We tune journeys, test content and report on what drives results, through managed services or alongside your team.

    You get: monthly performance reports and a list of what we will improve next.

  6. When you are ready for Agentforce and real-time data, we plan a phased move. You don’t have to switch everything at once, so live journeys keep running while new work starts on Marketing Cloud Next.

    You get: a phased migration plan that protects what already works.

Every step comes with a clear scope and a quote before work begins. Your SFMC consultant stays on your project full time, so nothing gets lost between teams.

Talk to an Expert →

Engagement Models

Flexible Ways to Work With Us

Different businesses require different levels of support. Our engagement models are designed to provide the right approach based on your requirements, goals, and timeline.

Best for: specific, scoped Marketing Cloud work on a set timeline.

Project-Based Engagement. This model is designed to deliver specific Salesforce Marketing Cloud requirements, including implementations, configurations, and enhancements, within a set timeline.

Best for: ongoing support and consistent performance over time.

Managed Services. A continuous engagement model where ongoing support, optimization, and management are provided to ensure consistent performance and long-term marketing success.

Best for: a dedicated team now, transitioned fully in-house later.

BOT (Build–Operate–Transfer). A model in which a dedicated team is built and managed to run Salesforce Marketing Cloud operations, then transitioned to your internal team once everything is stable and optimized.

Budget Planning

Want to Calculate Your Marketing Cloud Budget?

Most budget surprises come from scope nobody discussed. Tell us a few things about your setup and we will send you a clear estimate for our services, with no obligation.

How it works

  1. Answer a few questionsClick the button and answer a few quick questions about your setup.
  2. A specialist reviews itA Marketing Cloud specialist reviews your answers, not a bot.
  3. Get your estimateYou receive an estimate with scope, timeline and engagement options.

Lower cost than typical US consultancy rates, with no hidden fees.

Get Expert Help

Takes about 2 minutes. No sales pressure. Prefer to talk first? Our team is happy to walk through the numbers with you on a short call.

What shapes your budget

  • Edition & licenseEngagement, Account Engagement, Growth, Advanced or Marketing Cloud Next
  • Contacts & channelsHow many people you reach, and through email, SMS, mobile or web
  • Data & integrationsSalesforce CRM, Data Cloud and the other systems you need to connect
  • Support modelProject, managed services or Build–Operate–Transfer

FAQs

Frequently Asked Questions

Short answers to what teams ask us most before starting with Salesforce Marketing Cloud.

What is the difference between B2B and B2C solutions in Marketing Cloud?

v
B2C solutions focus on high-volume, cross-channel customer engagement through campaigns and journeys. B2B solutions, such as account-based marketing tools, focus on lead nurturing, scoring, and aligning marketing efforts with sales pipelines to support longer, relationship-driven buying cycles.

How does Salesforce Marketing Cloud support personalization?

v
Salesforce Marketing Cloud uses customer data, behavior tracking, and AI to deliver personalized messages and experiences. It enables dynamic content, audience segmentation, and real-time engagement based on user actions, preferences, and interactions across multiple channels.

Can Salesforce Marketing Cloud integrate with other systems?

v
Yes, Salesforce Marketing Cloud integrates with CRM systems, data platforms, and third-party tools. This allows businesses to unify customer data, streamline workflows, and create more connected and effective marketing experiences across different systems.

Can Salesforce Marketing Cloud handle large-scale marketing operations?

v
Salesforce Marketing Cloud is built to handle large-scale operations, including high-volume campaigns, extensive customer databases, and complex workflows. It supports multi-channel marketing and automation, making it suitable for both growing businesses and large enterprises.

Do I need a Salesforce partner to use Marketing Cloud?

v
While businesses can use Salesforce Marketing Cloud independently, working with a partner helps ensure proper implementation, integration, and optimization. This enables better utilization of the platform and helps achieve results more efficiently.

How does Data Cloud integrate with Marketing Cloud?

v
Data Cloud unifies data from all your sources into a single view. Using Zero-Copy integration, it allows you to trigger real-time, personalized customer journeys in Marketing Cloud without the delays of traditional data syncing.

How long does a typical SFMC implementation take?

v
Timelines typically range from 3–6 months for SMBs to 9+ months for complex Enterprises. This includes data mapping, journey setup, and a mandatory 4–8 week IP warming phase to ensure high email deliverability.

What do Salesforce Marketing Cloud services include?

v
Salesforce Marketing Cloud services cover everything needed to get value from the platform: consulting and roadmaps, implementation and setup, data integration with Salesforce CRM and Data Cloud, journey design, campaign management, deliverability and ongoing managed support. Concretio, a Salesforce Select Partner led by an 8x Salesforce MVP, delivers all of these for B2B and B2C teams.

How much do Salesforce Marketing Cloud implementation services cost?

v
Cost depends on your edition, contact volume, channels, integrations and support model. A focused setup costs far less than a multi-business-unit rollout. Use our budget form to get an estimate for your scope; we always share a quote before any work starts. Because our delivery costs 40 to 60% less than typical US consultancy rates, many teams get more scope from the same budget.

What does an SFMC consultant do?

v
An SFMC consultant plans and builds your Marketing Cloud setup. That includes the data model, journeys, AMPscript templates, CRM integration and deliverability. A good consultant also trains your team so you can run the platform with confidence after go-live. Look for Marketing Cloud certifications and real case studies when you choose one.

Should we move from Marketing Cloud Engagement to Marketing Cloud Next?

v
Not always right away. Marketing Cloud Next runs on Data Cloud and brings Agentforce into your marketing, but moving existing journeys and templates takes planning. Many teams keep Marketing Cloud Engagement running and build new work on Marketing Cloud Next in phases. We help you decide when and how to move.

Take the Next Step in Your Marketing Journey

Start building smarter campaigns, better customer experiences, and stronger results with a structured approach.

13 yrsSalesforce partner
100+projects delivered
40-60%lower than US rates