Native Salesforce Accounting & Banking Automation
Finance teams running on Salesforce often end up bolting on a separate general ledger system, breaking the single source of truth the CRM was supposed to provide. We work on Accounting Seed, a native Salesforce accounting application built to keep financial operations inside the same platform as sales and operations data.
At a Glance
About the Client & Domain
Aimed at high-growth, small to midsize companies with a strong presence in the US and UK markets, this top-rated, Salesforce-native application keeps CRM and financial operations unified on a single platform. Concretio's work focused on extending and supporting banking, cash management, project accounting, payables, general ledger, reconciliation, and financial reporting workflows.
Complex Multi-App Engineering
Companies growing on Salesforce typically hit a point where their finance function has outgrown spreadsheets, but a traditional, separate accounting package would mean keeping financial data outside the CRM.
- Support real general ledger accounting natively inside Salesforce, not through a disconnected external system.
- Handle project accounting so revenue and cost can be tracked against Salesforce projects and opportunities directly.
- Support inventory management for companies that need it alongside financials.
- Scale to high-growth, small and midsize companies operating internationally, particularly in the US and UK.
Sustained Partnership & Enhancement
The solution combined Accounting Seed's Salesforce-native financial model with custom automation and integration work to reduce manual finance operations and improve traceability across banking and accounting processes.
Plaid Integration
Supported Plaid-based bank connectivity for secure bank account linking and transaction synchronization. Implemented Salesforce-side API handling, bank/account mapping, validation, external transaction identifiers, duplicate prevention, and exception processing.
Bank Direct Connect
Supported Bank Direct Connect workflows for importing bank and credit-card activity for client. Worked on transaction mapping and matching so finance users could review imported activity against existing accounting transactions and route unmatched items for follow-up.
Cash Receipts & Batch Processing
Enhanced cash receipt processing for customer payments and application against open billings. Used bulk-safe Apex and asynchronous processing for larger batches, with validations and record-level error handling so failed items could be corrected and reprocessed safely.
Project Accounting
Supported project-linked accounting so billing, revenue, cost, labor/expense, and accounting dimensions could remain associated with Salesforce project records. Added validations around project and accounting mappings before downstream processing.
Projected Payables/Accounts Payable
Worked on payable enhancements for visibility into upcoming vendor obligations and batch-oriented processing. Supported filtering/grouping and validation of vendor, due date, amount, accounting variables, project, and payment status.
Bank Reconciliation
Supported reconciliation of imported bank activity against client's ledger transactions, including matched/unmatched handling, review workflows, source references, and exception resolution to maintain an auditable reconciliation trail.
General Ledger & Journal Entry Automation
Supported GL and journal-entry workflows generated from AR, AP, banking, and project transactions. Added accounting validation and automation around ledger mappings and posting-related processing to reduce manual entry and prevent incomplete accounting records.
Financial Reporting & Analytics
Supported finance reporting using Salesforce and client data across cash, receivables, payables, projects, and general ledger activity. The shared Salesforce data model enabled reporting without maintaining a separate finance reporting database.
Action Item
Review and finalize the case study with the project team. Confirm the exact delivered scope and implementation details for Plaid, Bank Direct Connect, Cash Receipts, Project Accounting, Projected Payables/AP, Bank Reconciliation, GL/Journal Entry automation, and Financial Reporting.
Key Highlights
The decisions that make our solution hold up in production.
Native to Salesforce
General ledger and accounting live inside the CRM, not bolted on.
Project Accounting
Revenue and cost tracked against Salesforce projects directly.
Inventory Management
Inventory handled alongside financials in one platform.
Top-Rated on AppExchange
Positioned as a leading app in its category.
Global Reach
Strength in the US and UK, serving high-growth companies.
Built for Scale
Aimed at small to midsize companies growing quickly.