About Concretio
Solving complex technology problems with craftsmanship across CRM, Data, and AI.
Concretio was founded in 2013 by Abhinav Gupta, India's very first Salesforce MVP and an 8-time awardee of the title. He founded the company around a straightforward idea: build a team of people who genuinely enjoy solving complex technology problems and take great pride in the quality of every solution they deliver.
For more than a decade, we've worked deeply in the Salesforce ecosystem. We started as a Salesforce specialist, built years of experience across implementations and solutions, and are honoured to be a Salesforce Select Partner, Salesforce ISV Partner, and Salesforce PDO Partner since 2014.
As our clients' systems grew and AI became part of the stack, the problems we were solving stopped fitting inside Salesforce. So we expanded with the work.
We have now expanded further, becoming a HubSpot Technology Partner. Our capabilities now span CRM, Data, and AI, from Salesforce and HubSpot implementations to integrations, data pipelines, Data Cloud, AI agents, RAG, voice agents, and AI consulting.
Engineering Metrics That Speak for Themselves
Technology That Works Together
A business can have the right CRM, the right marketing platform, good data, and promising AI capabilities, yet still struggle because those systems don’t work well together.
That’s where much of our work sits. We connect systems, move data between them, automate processes, and build AI around the information and workflows businesses already depend on.
“It’s why our capabilities now span CRM, Data, and AI. Not because we wanted a longer list of services, but because the problems our clients bring to us rarely stop at one platform.”
Concret.io
We'd rather make the stack work together than add another disconnected piece to it.
We started with Salesforce.
Concretio begins with a Salesforce-first focus and a team built around technical problem-solving.
We went deeper.
More implementations. More difficult problems. More experience across the Salesforce ecosystem. We became an ISV and PDO partner and later a Salesforce Select Partner.
The stack is bigger.
We now work across CRM, Data, and AI, with Salesforce, HubSpot, Workato, and the technologies that connect them.
We keep building.
The goal is to become a broader technology consultancy that helps businesses make their systems work together, not simply manage another platform.
What We've Built
We don't just build for clients. Some of the tools we've built started with problems we were dealing with ourselves. We turned those problems into products, and some of those products are now used by teams beyond Concretio.
DiffSpot
Audit HubSpot Portals
Scans your HubSpot portal in minutes, comparing properties, pipelines, workflows, and configurations so nothing gets lost, broken, or overwritten during a migration.
Explore on Marketplace
Lumi
Enterprise AI Voice Engine
Talks with customers in fluid, natural conversation and resolves complex account inquiries, scheduling, and support requests instantly without scripts or clunky dialer menus.
Explore Lumi AI Voice Agent
Salesforce Tool Suite
Google Chrome Web Store
A free Chrome extension for daily Salesforce work, bringing real-time debug logs viewer, rapid SOQL query runner, and deep metadata schema reports into one unified sidebar.
Explore Salesforce Tool Suite
ChatBridge
Salesforce AppExchange
Translates live chat messages inside Salesforce Service Cloud in real time, empowering support agents to communicate fluently with customers in 50+ languages without hiring multi-lingual reps.
Explore ChatBridge on AppExchangeDifferent Businesses. Different Systems. Different Challenges.
How we solve deep multi-platform engineering challenges across FinTech, EdTech, B2B SaaS, and Insurance.
Turning Compliance Into an Automated Workflow
A Workato-led integration layer connected Salesforce with an AI-driven EDD provider, replacing manual compliance checks with event-triggered automation.
Building an Always-On Enrollment Engine
A combined Salesforce and HubSpot architecture replaced manual admin work with 20+ automated journeys and real-time data sync across systems.
Putting Subscription Renewals on Autopilot
Custom-coded HubSpot actions now manage the full subscription lifecycle, triggering 90-day renewals without a single manual touchpoint.
Filtering Noise to Sharpen Personalization
SQL-based bot filtering cleaned up traffic in Salesforce Marketing Cloud, letting AMPscript-driven personalization and scoring focus purely on real investors.
Unifying Lead Scoring Across Fragmented Systems
A single MCAE/Pardot scoring and grading model gave this Microsoft Solutions Partner one consistent view of lead quality.
Designing an Engagement Model That Adapts
An insurance provider moved beyond static campaigns, using Salesforce Marketing Cloud to build engagement that responds to real customer behavior.
People, Progress & Milestones
We love connecting with people, building strong networks, and sharing the work we’re building with the community.
Technology is a big part of what we do, but the people behind it matter just as much. We spend our time solving hard problems, learning new things, and helping enterprises succeed.
“We also make time to meet in person at events, conferences, and live sessions, as well as panel discussions. These are opportunities to exchange ideas, share what we’ve learned, and showcase the work we’re doing.”
Bharat Dreamin
Connecting with India’s premier Salesforce community to exchange insights on Agentforce, LWC architectures, and ecosystem innovation.
AI Impact Summit
Engaging with global AI pioneers and tech leaders on autonomous workflows, LLM orchestration, and enterprise AI transformation.
ChatBridge Showcase at Salesforce
Live demonstration at Salesforce offices showcasing ChatBridge’s real-time multi-lingual translation for global Service Cloud teams.
What We Believe
These aren't values on a slide. They show up in how we staff projects and how we talk to clients.
We Like People Who Like to Learn
"A certification can teach you a platform. Real projects teach you what happens when the requirements don’t fit neatly into the documentation."
Technology doesn’t stay still, and neither should the people working with it. We’ve always invested in people who want to go deeper, keep learning, and understand why something isn’t working instead of reaching for the quickest workaround. That’s how we think good work gets done.
We Keep Communication Straight and Simple
"If someone commits to your project, you should know who is doing the work. If something changes, you should hear about it. If something costs more, you shouldn’t discover it on the invoice."
It sounds obvious. It isn’t always how technology projects work. We’ve built our way of working around a simple idea: be clear, take ownership, and don’t make the client chase answers.
Supporting Enterprises Across Continents
Whether synchronizing lead routing for North American tech giants or building autonomous compliance workflows in the UAE, our distributed engineering pods ensure synchronous collaboration and rapid delivery.
Meet the Team
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Abhinav Gupta
Founder, CEO, & Salesforce Architect
Brings over 20 years of experience in software delivery and consulting, including 18 years specializing in Salesforce. Abhinav has been recognized as a Salesforce MVP eight times, now in the Hall of Fame, for his outstanding contributions to the Salesforce community.
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Anjana Gupta
Founder, Head of HR & Operations
With 12+ years of operational and people leadership, backed by a technical foundation in software delivery, Anjana builds thoughtful processes, systems, and culture that scale the organization while keeping its values intact.
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Harting Harris
Salesforce Practice Head
Brings over 16 years of experience in delivering a wide range of Salesforce solutions for clients, from small businesses to large-scale enterprises.
Our Logo Evolution
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2013
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2019
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2022
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2024
Our Teams & Global Footprint
Our teams are based in Jaipur and Gurugram, India, and New York, USA.
We work with clients across the US, UK, Australia, UAE, and India, supporting businesses across different industries, from EV manufacturers to global e-commerce platforms.
Jaipur, India
2nd Floor, M, F-28, Malviya Nagar,
Jaipur, Rajasthan
Gurugram, India
229–230, Vipul Trade Center, Sec-48,
Gurugram, Haryana
New York, USA
99 Wall Street, Suite 2116,
New York, NY 10005
Ready to Make Your Stack Work Together?
Have a complex CRM, Data Cloud, or AI integration challenge? Connect directly with our principal architects and engineering team.