Salesforce Account Engagement, formerly Pardot

Marketing Cloud Account Engagement Services

You pay for Salesforce Account Engagement every month. We make sure it pays you back: clean scoring, a sync that works, and reports that show which campaigns created revenue.

Built and run by a Salesforce Select Partner, for B2B teams on Sales Cloud.

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Partner
Since 2013

Salesforce
Select Partner

Marketing Cloud
Administrator

ISV
Partner

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Reply within one business day. No sales scripts, just a consultant.

Salesforce credentials behind every Account Engagement project

Select

Salesforce Partner

200+

Salesforce certifications

100+

Projects delivered

ISO

Certified processes

Talk to a Certified MCAE Consultant

Fit guide

Account Engagement vs. Marketing Cloud Engagement

The names are confusing, even inside Salesforce. Here is the plain answer to Salesforce Pardot vs Marketing Cloud.

	Account Engagement (formerly Pardot)	Marketing Cloud Engagement (formerly ExactTarget)
Built for	B2B: considered purchases, buying committees, a sales rep closes	B2C: consumers who buy, subscribe or renew on their own
Core jobs	Forms, scoring and grading, nurture programs, sales handoff	High-volume email, SMS, push and cross-channel journeys
CRM link	Native connector to Sales Cloud leads, contacts and opportunities	Connected through Marketing Cloud Connect as a separate design project
Success looks like	Pipeline that sales accepts and works	Engaged customers and repeat purchases
Entry price (Salesforce list)	Growth+ from $1,250 per org per month	Pro+ from $2,000 per org per month

Account Engagement (formerly Pardot)Built for B2B: considered purchases, buying committees, a sales rep closes. Core jobs: forms, scoring and grading, nurture programs, sales handoff. Native connector to Sales Cloud. Success looks like pipeline that sales accepts and works. Growth+ from $1,250 per org per month.

Marketing Cloud Engagement (formerly ExactTarget)Built for B2C: consumers who buy, subscribe or renew on their own. Core jobs: high-volume email, SMS, push and cross-channel journeys. Connected through Marketing Cloud Connect as a separate design project. Success looks like engaged customers and repeat purchases. Pro+ from $2,000 per org per month.

Entry prices as of October 2026, from Salesforce's pricing pages for Account Engagement and Marketing Cloud Engagement.

B2B marketing automation

How Salesforce Marketing Cloud Account Engagement Powers B2B Marketing Automation

Account Engagement, formerly Pardot, is the B2B marketing automation platform built into Salesforce. It does five jobs, stacked on one shared data model. The two highlighted are where most orgs quietly break.

See What MCAE Can Do for My Pipeline

Capture demandforms · landing pages · tracking

Qualify on two axesscore = engagement · grade = fit

Nurture long cyclesEngagement Studio branching

Hand off to salesnative sync · owner alerts

Prove influenceconnected campaigns · pipeline

Account Engagement

Capture: Forms and tracking

Qualify: Score and grade

Nurture: Engagement Studio

Native Salesforce connector

Why Marketing Cloud Account Engagement Is Best for B2B Marketing Automation

One data model with sales. Prospects map to the leads, contacts, accounts and opportunities your reps already use. No middleware, no second customer list. If your CRM is not Salesforce, it is the wrong tool, and we will tell you so.

Sales Cloud

Records: Leads and contacts

Pipeline: Accounts and opportunities

Attribution: Campaign influence

Roadmap

Is Pardot Going Away? What Marketing Cloud Next Means for You

You have probably heard that Account Engagement is being retired. Here is what you hear, marked up against what Salesforce has actually said.

Plan My Marketing Cloud Next Readiness

What you have heard · marked up

Account Engagement keeps running: Salesforce states no forced migration.

WhyNobody outside Salesforce knows a date, and we will not pretend to.

Marketing Cloud Next is already included in every Account Engagement+ edition.

WhyAccess comes through permission set licenses, with no new SKU.

Fixing your org now is the first step of any future move.

WhyClean data, agreed lead definitions and connected campaigns are the groundwork Next needs too.

Symptoms

Why Most Account Engagement Orgs Underdeliver

The platform usually works exactly as configured. The configuration is the problem. Marketing reports healthy MQLs, sales says the leads are poor, and both are right, because nobody agreed what qualified means. If two or more lines on the right look like your org, the fix is not a new platform. It is a focused audit and rebuild.

Get an Account Engagement Audit How a rebuild runs

account-engagement/org-setup+6−5

lead_qualification:

− score_and_grade: merged_into_one_number

+ score: engagement_model

+ grade: ideal_customer_fit

− score_decay: off

+ score_decay: on

−salesforce_sync: conflicts_fixed_by_hand

+salesforce_sync: field_ownership_matrix

−engagement_programs: nobody_dares_turn_off

+engagement_programs: mapped_or_retired

−attribution: spreadsheet

+attribution: connected_campaigns

Same platform. The fix is the configuration.

Services

Our Marketing Cloud Account Engagement Services

Implementation, rescue and ongoing support from one Salesforce team that understands both sides of the connector. Twelve things we build and fix. The four highlighted are where most orgs need to start, and we will tell you when the rest can wait.

Discuss My MCAE Project

New implementation

Org audit and rescue

Scoring and grading

Salesforce sync

Engagement Studio

Forms and pages

Business units

Domain authentication

Connected campaigns

B2B Marketing Analytics

Marketing Cloud Next readiness

Managed services

Most orgs need first Available when you need it

Process

How an Account Engagement Implementation Runs

Audit first, build second, hand over last. You see the scope and quote before any work starts.

Discover

Workshops with marketing and sales to agree lead stages, ownership and what a qualified lead means, in writing.

Audit

For existing orgs, a full review of assets, sync health and data quality. For new builds, a review of your Sales Cloud setup, since Account Engagement inherits its quality.

Design

Field ownership matrix, scoring and grading models, campaign hierarchy and program map, approved before configuration.

Build and test

Configuration in a sandbox where possible, with test records for leads, contacts, customers and duplicates.

Launch and train

Role-based training for marketers, admins and sales, plus written documentation.

Run

Quarterly scoring reviews and optional managed services through Operate and Maintain or Build-Operate-Transfer.

A named lead consultant from day one. A shared project plan, a weekly update in plain English, and if scope changes, you see the new quote before we do the work.

Get a Scoped Quote

Why Concret.io

Why B2B Teams Choose Concret.io as Their Marketing Cloud Implementation Company

Enterprise-grade Salesforce delivery, without US agency rates or offshore surprises. Here is the pushback we hear most, and what we commit to.

"We already pay heavily for the license. Why spend more on consulting?"

Because a setup nobody uses is the most expensive line. Scope before start, quote before proceeding, bill only what you approve.

"We were burned by an offshore build before."

One consultant, one project, no double-booking. Every build ships with a field ownership matrix, program map and training, so you are never dependent on us.

"US consultancies quote rates we cannot justify."

40 to 60% below typical US consultancy rates, with senior architects on every project.

"Our real problems start in Sales Cloud, not Account Engagement."

Led by an 8x Salesforce MVP, with 200+ certifications on the team. We fix the CRM side too.

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Salesforce Select Partner 100+ projects delivered ISO certified

FAQ

Marketing Cloud Account Engagement FAQs

What is Marketing Cloud Account Engagement?v

Salesforce Marketing Cloud Account Engagement (MCAE) is the current name for Pardot marketing automation. It is Salesforce's B2B marketing automation platform: it captures, scores, grades and nurtures leads, then hands sales-ready leads to reps in Sales Cloud.

Is Marketing Cloud Account Engagement the same as Pardot?v

Yes. Salesforce renamed Pardot to Marketing Cloud Account Engagement in 2022. The platform, the prospect model and the native Salesforce connector are the same product line.

What is the difference between Account Engagement and Marketing Cloud Engagement?v

Account Engagement is built for B2B teams where a salesperson closes the deal. Marketing Cloud Engagement is built for B2C brands sending high-volume email, SMS and push journeys to consumers.

How much does Marketing Cloud Account Engagement cost?v

Salesforce's published list prices start at $1,250 per org per month for Growth+ and reach $15,000 for Premium+, billed annually. Implementation and credits for Marketing Cloud Next features are extra.

How long does an Account Engagement implementation take?v

It depends on your data, the number of business units and how much already exists. We give you a scoped plan and fixed quote after discovery, before any work starts.

Do we need to migrate to Marketing Cloud Next?v

Not today. Salesforce says Account Engagement customers get access to Marketing Cloud Next without migration. You decide which features to adopt, and when.

Can you fix an org someone else set up?v

Yes. Most of our Account Engagement work starts with an audit of an existing org. We find what is broken, what is unused and what is safe to retire.

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Next step

Make Account Engagement Prove Its Worth

Tell us where your pipeline story breaks. In one call, we will show you what to fix first and what it will cost.

Get an Account Engagement Audit

Talk to an MCAE Expert

Reply within one business day. No sales scripts, just a consultant.