Unlock Your App's Potential on AppExchange with Expert Salesforce PDO Partner
Let’s Transform Your Vision into an AppExchange app with our expert PDO services for ISVs, OEM Partners, and Entrepreneurs.
Who are PDOs?
Product Development Outsourcers (PDOs) is a badge allocated to existing Salesforce Consulting Partners who specialize in building commercial AppExchange apps and other valuable services like training, supporting, marketing, or selling your app. They have proven expertise & experience assisting entrepreneurs in taking their ideas live on the AppExchange.
PDOs serve as an extension of an ISV’s team, providing expert guidance and execution throughout the entire app development lifecycle.
Key Aspects of PDO Services
PDOs help businesses refine their app ideas, aligning them with market needs and Salesforce platform capabilities. They provide strategic planning services, including market research, competitive analysis, and positioning strategies. This ensures the app concept is totally viable and poised for your future success.
The Blueprint
Leveraging deep expertise in Salesforce technologies, PDOs assist in designing intuitive and engaging user experiences (UX) and interfaces (UI). They also handle the technical development of the app, ensuring it is scalable, maintainable, and fully utilizes the Salesforce platform's capabilities, leaving no scope for errors.
Design & Development
Beyond development & security compliance, PDOs assist with the launch strategy, including listing the app on the Salesforce AppExchange. They provide marketing & sales support to maximize the app’s visibility & appeal to users within the ecosystem.
Launch & Marketing Support
Major hurdles in launching Salesforce apps are the security review. PDOs have in-depth knowledge of security requirements and best practices. They guide businesses through the security-review process, ensuring the app meets all security standards and compliance requirements, reducing the time & effort.
Security and Compliance
After the app is live, PDOs provide ongoing support and maintenance services to ensure everything is taken care of. They help with version updates, new feature development, and continuous compliance with Salesforce’s evolving platform requirements.
Post Launch Services
We’re 2023 WITDreamin Demo Jam winners 🥳
Team Concretio presented their AppExchange app, “Salesforce Tool Suite,” which won the Demo Jam hosted at WITDreamin 2023 by a significant margin.
Demo Jams are competitive, game show-style events where 4-6 AppExchange partners showcase their apps through quick, engaging 3-minute demos to a live audience who vote for their favorite. AppExchange and Salesforce MVPs host these events, and themes vary monthly. Held live at events and online, they provide a fun platform for partners to highlight their solutions and gain audience attention.
Live Apps on AppExchange That We Developed
Custom add-on for Salesforce Marketing Cloud Journey-Builder. It allows sending SMS using Heymarket.com, texting templates, rich media, images, and much more. It is hosted on AWS and built using NodeJS.
Marketing Cloud Connector
Accounting Seed is a top-rated, native Salesforce general ledger, project accounting & inventory management application. Accounting Seed works with high-growth, small to midsize companies globally, with particular strength in US and UK accounting.
Accounting Seed
Verifiable's 'no-code' app verifies real-time Primary Source Verifications (PSV) in seconds to streamline healthcare provider credentialing and simplify network management. Run, review and manage results for your provider network right within Salesforce.
Verifiable
Our Process
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Understand the problem
In our Salesforce AppExchange development services, we talk to business stakeholders, identify business challenges, pain points, and value created from the expected app/solution.
Feasibility Analysis
Review what is already on AppExchange and other Salesforce clouds, and review possible competition and conflicts with Salesforce clouds to strategize better.
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Present ideas & options, and discuss/debate them with key business stakeholders to shortlist for MVP(Minimum Viable Product).
MVP is critical to building confidence, especially for self-funded ISV partners. At Concretio, we don’t want ISVs to burn funds for a large v1. We prefer to taste water soon and see what some early prospects and alpha/beta customers like/dislike about the app.
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Process all the information captured in the above steps, and come up with a comprehensive design/solution document.
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Present, Debate & Discuss
Present the design, debate/discuss, revise architecture documents, and get a client signoff. This is what our SF PDO Dev specializes in.
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Iterative Development
Our team never works in isolation and comes with surprises on delivery. We love to iteratively prototype, give demos, take feedback, and repeat.
We also believe in inviting prospects and early customers for demos or sharing early builds(packages) so that we get to see how they react and navigate the UX.
With the packaging system of AppExchange, it’s easy to cut out builds for QA to test and report issues. We make the most out of GIT and App development best practices to ensure good velocity in the project.
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We help customers with all the required formalities & documentation of the Salesforce security review process. Along with development best practices, we use Salesforce’s recommended tooling to identify security gaps ahead of time and during development cycles only.
Along with security review submission, we work with early customers to share a build, gather more feedback, and possibly upgrade the app to production as soon as possible.
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Our tech and marketing team suggest best practices and helps you with creating an appealing listing for Appexchange, including creating amazing screenshots with good-quality data, recording videos with professional voiceovers, and planning other marketing items.
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Support:
We work here to set up a support plan for possible bug fixes and planned minor app enhancements. The team helps customers with inquires, issues, demos, installations etc.
Enhancements & future roadmap:
This includes budgeting the capacity and velocity to deliver planned features beyond v1, for v2, v3 and so on.
“Concretio has done an outstanding job in helping us build the Companies House app on the AppExchange. The quality of their deliverables is exceptional, and their team is diligent and hardworking. Would highly recommend them again.”
— Anup Jadhav (Salesforce MVP)
Know More About AppExchange - Basic to Beyond.
Mastering SF Development: Essential Coding Best Practices for AppExchange Success
Essential Strategies for Salesforce ISVs Building AppExchange Apps
Packaging: A Comprehensive Guide for Salesforce ISVs on AppExchange
Why Concretio? - Here’s Why…
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Above a decade of experience in delivering Salesforce projects across various clouds for our worldwide clientele.
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Apart from solid hands-on experience, our team values Salesforce certification. We are approx 90% Salesforce certified across the company.
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Delivered 30+ Salesforce projects, including apps for our worldwide clientele. Some examples are Marketing Cloud Connector, Verifiable, Accounting Seed, Kudoz - The opportunity Analyzer, etc.
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Though we are offshore, our advantage is not limited to COST; we take pride in delivering top-quality work, communication and overall delivery experience at a competitive rate.
FAQs
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A: No, you don't need to be a Salesforce partner to develop an AppExchange app. However, if you plan to distribute your app on AppExchange, you must become a Salesforce ISV partner.
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A: While a regular Salesforce consultant typically helps with implementing Salesforce solutions, a PDO (Product Development Outsourcer) has deep expertise in the entire product lifecycle, from initial concept and security review to post-launch support and ongoing enhancements, making them a true partner in your product's success.
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A: Partnering with a PDO can provide significant benefits like allowing you to accelerate your time to market, minimize costly mistakes, and focus on your core business strategy while the PDO handles the technical complexities of product development.
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A: We offer a full suite of services, from initial strategic planning and solution architecture to development, testing, and security review support. We also provide guidance for AppExchange listing and marketing, along with ongoing maintenance and new feature development after launch.
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A: Security is a top priority throughout our development process. We build your application using Salesforce's security best practices from the very beginning. We perform thorough security checks and testing to find and fix any vulnerabilities proactively, which helps ensure a smooth and quick approval process on the AppExchange.
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