Unlock the Full Potential: How Einstein AI is Revolutionising Salesforce

Written By Bhanujeet Singh Rajawat

This post gives quick overview of How Einstein's AI Offerings Impact Seven Critical Salesforce Clouds and Verticals.

Einstein GPT for Sales

  • Boost sales team productivity with automation

  • Replace web forms with real-time chats

  • Determine unlikely closing opportunities

  • Prioritise leads & opportunities

  • Gain insights from sales calls

  • Speed prospecting with AI

  • Deliver recommendations

  • Automate CRM data

Einstein GPT for Service

  • Generate knowledge articles from historical case notes

  • Automate case prediction and routing and receive smart suggestions and recommendations

  • Enhance support with AI-driven chatbots to ensure customer satisfaction through tailored and efficient service interactions

Einstein GPT for Marketing

  • AI-driven content generation for personalised engagement

  • Reach customers and prospects effectively across email, mobile, web, and advertising platforms

  • Access customer insights, coordinate intelligent pathways, offer timely recommendations, and harness Einstein for Marketing's add-on capabilities

Einstein GPT for Commerce

  • Anticipate search intent, offer precise recommendations, customise sorting, and enhance search

  • Enhance customer segmentation & targeting by identifying customer groups with similar interests & needs

  • Craft attractive product descriptions, & automate customer support

  • Improve conversion rates with more info on products of customer's interest

Einstein GPT for CRM Analytics

  • Build AI apps with/without templates

  • Deploy custom ML predictions & analytics with KPIs

  • Extract keywords using ML; use in predictive models

  • Utilise Snowflake for Salesforce predictions

  • Create multiple models; automate with ML

  • Manage data; analyse with charts & metrics

Einstein GPT for Slack Customer 360 Apps

  • Sales: Auto-generate summaries, recommendations, and messages to save time

  • Service: Solve cases faster with AI solutions; auto-summarise for team knowledge

  • Dev/IT: Auto-scan channels; summarise root cause analysis to save hours

  • Marketing: Auto-create copy and images for blogs, emails, socials, and ads

Einstein GPT for Admin & Developers

  • Boost productivity with Salesforce Research's proprietary language model

  • AI chat assistant for code generation & language-specific queries, ideal for languages like Apex

  • Develop AI-driven interactions

  • Integrate into apps, infuse AI into workflows, and access extra features via the Salesforce Platform

References

Bhanujeet Singh Rajawat

Bhanujeet Singh Rajawat is a technical content writer at Concretio, a Salesforce consulting partner. By collaborating with Salesforce consultants and solution architects, he simplifies the technical Salesforce landscape into clear, practical content that helps readers make informed decisions.

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