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Salesforce Marketing Cloud Jan'21 Release Notes | Email, Content & Journeys | Salesforce Consulting Services

Salesforce Marketing Cloud Jan’21 Release Notes | Email, Content & Journeys

Email Studio – Classic Content

End-of-Life Update: No longer save edits

Salesforce got exciting updates across Email, Content, and Journeys. so, first, let’s talk about the classic content in email studio. With the banners in the application announcing the end of life for classic content since January of last year, Salesforce has moved one step closer to retiring their classic content experience by disabling the save button when viewing email content. This means they no longer allow saving changes to email content in the user interface, since they have only disabled the save button you will still be able to view your classic content emails in templates.

Email

  1. Email Triggered Send Error Limit – New Default Setting

Next, let’s talk about email triggered send error. Triggered send definitions are configured by default to stop processing emails when one subscriber is unable to be rendered perhaps due to an end script function error. Many customers requested via Salesforce’s support engineers that this limit should be increased to allow some headroom data and help to avoid disruptions with their triggered sends or journey email activities. In this release for any customers who have not called in the support to have this adjusted will be setting the default to 10 subscribers. This default will also be applied to 10 new accounts going forward. so, in line with this change Salesforce support engineers will no longer create a help portal case when email send jobs go into error therefore, it is extremely important for you to sign up for email, send job errors, and alert managers so that you can receive these critical notifications when 10 subscribers interworld limit is met.

  1. One-Click List-Header Unsubscribe

Digging a bit more into account. as we all know the importance of receiving and acting on feedback and engagement data from the subscribers, even if that is an unsubscribe. Email clients offer an unsubscribe link. To make it easier for subscribers to let you know when they don’t want your email. This is good because the alternative is that they may click on the spam button, or just let the ISP automatically move your emails based on subscribers engagement or lack thereof to make sure the email clients are presenting the appropriate unsubscribe link, Salesforce is changing the email headers that they add to the email envelope. In order to comply with the full RFC list-unsubscribe specification. So one important note here is that Salesforce already provides support for the unsubscribe link. These changes just help to make sure that any email client that provides the unsubscribe link has the information that they need. 

  1. AMP for Email

So speaking of subscriber engagement. You will now be able to add new interactive elements to your email by sending messages through the marketing cloud that includes the AMP for email mime type. You will be able to include AMP components inside the messages to bring a more web-like experience to the inbox between sending messages with things like real-time data, appointment scheduling, and lookbooks just to name a few. Email interaction will allow customers to book appointments or submit RSVP’s without leaving the inbox. Additionally, data can be updated in real-time no matter when the subscriber opens a message.

  1. Hidden fields removed from submission in Interactive Email Forms

Along the lines of interactivity, Let’s talk about an update to the interactive email form block. So, Salesforce released this block last year, and this allows you to gather data right from the inbox, and that is, standard HTML and CSS so it works across a variety of email clients today. So the changes they’re making are really just hidden fields. The hidden field inputs in the form are a great way to pass additional data to your target data extension for later use. Up until now, those fields in the names and their values were passed in the email form code as well as the submission URL along with the visible fields, which is the user-entered data. Since the hidden field data is not meant to be edited by the user, and they already know it at some time there wasn’t a need for it to be included here so, Salesforce removed it and it will now pass that data behind the scenes to the interactive email cloud page where it will be saved to the targeted data extension.


The April’21 release for Salesforce Marketing Cloud will be rolled out between April 10th through April 17th, 2021. For more information, go to the full release notes on the Salesforce website here. In the meantime, you can ask any query regarding this topic in the comment box down below, We’re always happy to assist with any other questions you might have! 


References:

Abhilasha Dabral

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