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Salesforce Marketing Cloud Jan’21 Release Notes | Dataroma

Email to Web Conversion App

We are all very excited about the new datorama reports. Salesforce has released a new app called the email to Web conversion app, which is a package solution available in the datorama marketplace, it is part of the app exchange and available within the datorama platform itself. 

This app was built to help marketers optimize the impact of their email campaigns with their web performance so, with the email to web conversion app, you can connect your marketing cloud messaging and journeys or pardot to Google Analytics to create an interactive view of the customer funnel from engagement all the way down to conversion. By using this solution you can easily understand how email marketing is affecting web traffic, uncover new insights, and share the results with two easy to use out of box visualizations that come with cross channel views and this is really built to be the next step for those who want to get more from email and journey data and connect it to their web performance.

TotalConnect Enhancements

We all know that marketing data is really complex there is more than 8 000 tools in the ecosystem and marketers need technology that can understand and adapt to any data source instantly, TotalConnect is something that’s really unique to datorama, and Salesforce engineers really built it to be a universal connector that can integrate any marketing data automating the ingestion cleansing collection and mapping of all your data and these are crucial steps that typically require very advanced data wrangling skills but TotalConnect has really built to do that heavy lifting so that marketers can focus on analysis and insights plus this uses machine learning which means it keeps getting smarter. 

Total connector gives marketers complete control over their data with the flexibility to keep adding data layers to their analysis and in this release Salesforce engineers specifically reimagined the TotalConnect user experience simplifying data adjusting workflows and layering built-in mapping guides as well as intelligent suggestions to further simplify and empower marketers to connect and unify their data.

Campaign Optimization App

So that is the new TotalConnect. Now let’s dive into another app this time it’s the campaign optimization app which is also now available in the datorama marketplace and this app is really built to help customers get their marketing campaign optimization up and they can connect and harmonize their paid media data in minutes from platforms including google ads, Facebook ads, Instagram ads, Linkedin ads, Twitter ads, Pinterest ads marketing cloud email, Mailchimp, and Hubspot so, Salesforce really focused on a lot of the major channels that marketers are using and all those can be connected via API connectors. All you have to do is enter your credentials again super easy to connect and unify that data and once you do that the app comes with incredible out of the box dashboards which Salesforce will be showing you in a second where you can compare campaigns across channels, uncover AI insights and analyze performance over time and this is all done with clicks not code. 

The April’21 release for Salesforce Marketing Cloud will be rolled out between April 10th through April 17th, 2021. For more information, go to the full release notes on the Salesforce website here. In the meantime, you can ask any query regarding this topic in the comment box down below, We’re always happy to assist with any other questions you might have! 


Abhilasha Dabral

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