How Marketing Cloud Can Help You Decode Customer Behaviour?

Like most medium and large businesses, you've no doubt heard all the talk about salesforce marketing cloud. You've probably even considered looking into it yourself and taking the leap to use this platform to help you get into the big leagues. However, if you're still unsure about the advantages of using Salesforce marketing cloud, let's help you decode exactly how this platform can help you crack the enigma around consumer behavior.

Get A Front-Row-Seat To Your Customer’s Journey

Most average businesses don’t give a client's journey the attention that it’s due. But that's not who you want to be. Take a look at the most successful companies, and you'll see that they focus on understanding the journey of their customers with their brand. With Salesforce marketing cloud's journey builder module, you can make this journey meaningful and beneficial for your clients and consumers by gaining insights that help you map your clients’ journeys from start to finish.

Use Collated Data In Ways You Never Imagined Possible

There are many ways to capture and collate consumer-related data. But our salesforce marketing cloud platform goes a few steps further and makes this data actionable. After all, what's data worth if you cannot use it to grow your business? With the data collected, your marketing department can identify where your customers are on their journey, detect their interests, and gently nudge them on to the next step by recognizing certain triggers.  

Listen to What Your Customers Are Not Saying

CRM is a useful tool, there's no doubt about that. On its own, it can help you hear what your customers are saying. However, when paired with Salesforce marketing cloud, CRM can help you listen to what your consumers are not saying. And therein lies the secret to understanding your clients. Get on this platform if you're interested in taking your CRM from being simply good to absolutely great. With this platform, we can help you comprehend what your customers’ actions mean, and based on this insight, we’ll help you plan your marketing strategies.

Enjoy Greater Control Over How You Shape Your Customers’ Experiences

The age of one-size-fits-all is passé. Concretio's team can help you use this cloud platform to focus on tailoring your customers’ experiences according to their individual preferences and habits. For instance, a customer who is always on the lookout for deals and discounts will receive emails or notifications about your latest offer. And a customer who is looking for a certain kind of product will be notified if it’s in stock or on sale.  

Best of All: Improve Customer Satisfaction With Very Little Effort

By employing various channels like email, mobile phones, the web, social media, and other marketing strategies, you can assess the level of satisfaction among your client base. With the comprehensive solutions offered by Salesforce marketing cloud, you can understand how satisfied (or otherwise) your customers are. And armed with this information, you can work toward improving their experience and boost their satisfaction with your products and services.


Salesforce marketing cloud, as you know, is a small solution that offers massive levels of marketing success. As a recent report suggests, 73% of top rated marketers worldwide believe that Salesforce customer journey strategy has contributed to their overall customer satisfaction, and 72% of the biggest marketing firms are likely to increase their expenditure on marketing tools like Salesforce by 2021.

In a climate that's increasingly leaning toward salesforce marketing cloud as the ideal CRM solution, you don't want to be left behind. Concrete's team is always available to answer your queries. Give us a call or write to us, and we'll gladly help you transform the way you market your business.
May 13, 2019
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